Weekend Wayfinder Launch Kit

Business:
Weekend Wayfinder sells compact digital weekend trip planners for one city at a time.

First paid product:
Chicago Weekend Planner - 3 Days Without Wasted Time

Target price:
$7 for a single city guide.

Free lead magnet:
10 Chicago Weekend Mistakes To Avoid

MailerLite setup:
1. Create a group named Chicago Leads.
2. Create a landing page with the headline "Plan a better Chicago weekend in 10 minutes."
3. Offer the free mistakes download.
4. Send a 4-email welcome sequence.
5. Link email 2 and email 4 to the paid guide checkout.

Welcome sequence:
Email 1 - Subject: Your Chicago weekend checklist
Deliver the free mistakes guide. Tell them the main planning principle: group each day by neighborhood, not by attraction popularity.

Email 2 - Subject: The route matters more than the list
Explain why most weekend trips fail from zigzag routing. Pitch the $7 Chicago Weekend Planner.

Email 3 - Subject: Pick your Chicago weekend style
Give four options: date weekend, family weekend, budget weekend, rainy weekend. Mention that the paid guide includes swaps for each.

Email 4 - Subject: Last thing before you book everything
Remind them to book one anchor, keep one flexible meal, and verify hours. Pitch the planner again.

Checkout setup:
Use Payhip, Gumroad, or MailerLite digital product checkout.
Product title: Chicago Weekend Planner
Product price: $7
Product file: chicago-weekend-planner.pdf
Short description: A compact 3-day Chicago itinerary with route order, food zones, rainy-day swaps, family/budget/date options, and a packing checklist.

Next products:
Nashville Weekend Planner
New Orleans Weekend Planner
Savannah Weekend Planner
Atlanta Weekend Planner
St. Louis Weekend Planner
Asheville Weekend Planner

Upsell ideas:
5-city Midwest/South weekend bundle
Couples weekend bundle
Family weekend bundle
Printable packing checklist pack